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Essilor Kicks Off Transitions Style Academy

Essilor Australia has launched the Transitions Style Academy, an exciting initiative to help optometrists and dispensers talk to young consumers about Transitions lenses.

Transitions Style Academy kicks off on 6 March in Brisbane, with an exclusive breakfast reception to introduce the program. Attendees will learn from a style expert who will speak about the latest fashion trends, and how the on-trend colours of Transitions style lenses will appeal to young fashion conscious wearers. A great range of mix and match frames, fitted with Transitions lenses, will be available for everyone to try, and style ambassadors and influencers will be present to share tips and tricks on social media.

Tara McCabe, marketing and business development manager at Essilor Australia and New Zealand said, “This program is all about presenting Transitions in a new light. The brand has transformed and we are committed to providing optometrists and dispensers with the latest tools and tips to recommend the range to a new audience, anchored in style and fashion, of course. It will be a fun and refreshingly different initiative that we can’t wait to share with the trade.”

Transitions Style Academy will roll out across the country throughout 2019, with incentives, digital tool kits and more to support optometry practice owners and their teams.