Essilor Australia has expanded its Trendsetter Series to Perth and Adelaide in April following three successful events held in Brisbane, Sydney and Melbourne in March.
The events brought together optometrists and dispensers to introduce them to Transitions Style Academy, a brand new multi-faceted campaign to help the trade engage younger fashion-conscious audiences with Transitions lenses.
it’s no longer simply a conversation about photochromic lenses. We want to inspire our customers… to talk about style and fashion with the younger fashion-conscious patients who want to be at the cutting edge of trends
The Transitions Style Academy initiative is rolling out throughout 2019, with multiple touchpoints to educate and support optometry professionals to promote Transitions, leveraging the on-trend Transitions Style Colours and Transitions XTRActive Style Mirrors. The initiative empowers eye care professionals to feel confident about engaging with their patients on the topics of fashion and style in an authentic manner.
Invited optometrists and dispensers who have attended the Trendsetter Series, hosted by Essilor at stylish venues, have learnt from a style expert about the latest fashion trends, and how the Transitions range is aligned with those. Style Ambassadors, such as Olivia Molly Rogers and Steve Tillbrook, joined the events to share their advice on pairing frames and lenses to reflect their own individual style, and provided insights into how their Transitions lenses work for them.
Tara McCabe, Marketing and Business Development Manager, Essilor Australia and New Zealand said, “We’re so excited to bring the Trendsetter Series to more optometry professionals across Australia. The Transitions brand is going through a transformation – it’s no longer simply a conversation about photochromic lenses. We want to inspire our customers to engage their patients in a more fun and refreshing way – to talk about style and fashion with the younger fashion-conscious patients who want to be at the cutting edge of trends, and how Transitions can really complement their style. Having seen how well Transitions Style Academy was received in the Eastern states, we were thrilled to be able to share it with more people in Perth and Adelaide.”