Optometry Australia (OA) has won two prestigious Silver 2020 Asia Pacific Stevie Awards for its innovative videos that bring its story to life.
The Stevie Awards, widely considered to be the world’s premier business awards, were in recognition of the Association’s “Innovation in the Use of Video” and “Innovation in Organizational Image Videos”.
For “Innovation in Organizational Image Video” Optometry Australia received the award for its depiction of what optometry could look like in 20 years. The video assisted the organisation to bring to life seven complex trends identified in the Optometry 2040 strategy, that are re-shaping the way optometry is being practiced.
For the “Innovation in the Use of Video” award, Optometry Australia was cited for the way it uses video to refine message delivery in a visually appealing manner. OA showcased its catalogue of internally created member and consumer videos stored on its YouTube channel to Stevie Judges.
All videos are devised, written and produced in-house by Optometry Australia’s Marketing and Communications team.
More than 1,000 nominations from organisations across the Asia-Pacific region were considered in this year’s Stevie Awards.
Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 100 executives around the world acting as judges in May and June.
Edited from an original story published by Optometry Australia