Missoni eyewear has launched at a virtual event presented from Singapore, Sydney and Padova (Safilo’s Italy HQ). The striking eyewear collection picks up on iconic features of the brand’s clothing with explosions of colour, authentic Missoni fabrics skilfully inserted within the acetate frames, and the familiar Missoni zig zag reinterpreted on metal temples and even etched into lenses.
The 2020 eyewear collection comprises 33 styles entirely designed for women aged 30+, with 30% of the collection sunglasses and 70% optical frames. Each frame has been manufactured with tones from the Missoni colour palette and, as you’d expect, is accompanied by distinctive Missoni packaging. Missoni product displays, point of sale, window posters and social media assets are all available.
Contact: Safilo (AUS) 02 9540 0500
