Information on myopia for parents, patients and practices is now available via a host of mediums including social media, in practice materials, e-newsletters, clinical papers and videos, following the launch of CooperVision ANZ’s Brilliant Futures Myopia Management Program.
The program provides a comprehensive approach for optimising clinical outcomes as well as supporting practice, patient and parent myopia educational initiatives. It will also support engagement with industry leaders, allied health and educational peak bodies, as well as offering myopia educational resources to schools.
The portal … plays host to a range of The Brilliant Futures Myopia Management Program resources… to help support and build your myopia management practice plans
The Brilliant Futures Myopia Management Program is supported by an optometrist portal, available on www.childmyopia.com. The portal has a clean, easy-to-navigate design that works across all platforms and devices.
It plays host to a range of The Brilliant Futures Myopia Management Program resources, developed by experts in the field and designed to help support and build your myopia management practice plans.
Resources available include:
• Social Media toolkits with social posts aimed at raising awareness of myopia and supporting images to drive engagement. These posts provide a strong call-to-action to parents encouraging them to have their children’s eyes examined by an optometrist,
• In-practice materials such as posters, myopia management electronic direct mail (eDM) templates and expert blog content for use in practice or in digital communication with patients,
• Marketing materials including myopia brochures (English and Chinese versions available), infographics, fact sheets and the ANZ Child Myopia report, ‘A Focus on Future Management’,
• Myopia Outlook eNewsletters providing updates on the public health campaign and initiatives from the Australia and New Zealand Child Myopia Working Group,
• Clinical Papers, and
• Videos.
Joe Tanner, Professional Services Manager, CooperVision ANZ said, “Building upon our myopia public health initiative, The Brilliant Futures Myopia Management Program, supported by the portal, is a continuation of our investment in myopia management resources. The password-protected portal provides access to current, evidence-based materials to help support conversations with parents and to build myopia management practices. All resources can be easily downloaded.”
You can access the portal simply by visiting www.childmyopia.com and clicking on the ‘For Optometrists’ tab. If you do not currently have password access, contact your CooperVision Business Development Manager or email [email protected].
