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HomeminewsMyopia Support Grows with Hoya Lens, DFV Partnership

Myopia Support Grows with Hoya Lens, DFV Partnership

Hoya Lens Australia and Designs for Vision (DFV) have announced a collaborative effort to develop workshops, webinars and specific educational content aimed at helping practices establish and / or expand their myopia management services.

The partnership has been formed in response to the increasing incidence of myopia in the community and optometrists’ growing interest in offering myopia management services for their patients.

Our aim is to help eye care professionals in their quest for clinical excellence with world class measuring technologies and treatment solutions

“Our aim is to help eye care professionals in their quest for clinical excellence with world class measuring technologies and treatment solutions,” said Craig Chick, Managing Director of Hoya Lens Australia.

Nikolas Apostolou, General Manager of DFV said the workshops will also help eye care professionals communicate effectively with patients. “Global market research tells us that one of the biggest barriers to initiating myopia treatment strategies is getting parents to understand the science – many haven’t even heard about myopia,” he explained. “Engaging with parents, and explaining myopia progression and the long-term risks, is critical to convince them of the need to invest in their children’s visual correction.”

This can be particularly challenging given that myopia treatment is typically more expensive than regular vision correction for adults.

Committed to Hoya and DFV are individually known for being highly innovative companies with ‘best of breed’ solutions for managing myopia.

The Oculus Myopia Master, supplied by DFV, accurately measures the eyes’ axial length, refraction and keratometry; three functions critical for effective myopia management. It presents the data alongside a summary of risk factors obtained via questionnaire, in a clear and easy to understand way. A predictive tool, developed by BHVI for the exclusive use of Oculus Myopia Master, enables optometrists to demonstrate a child’s likely myopia progression with, or without treatment, based on parameters specific to the child.

Hoya’s MiyoSmart with D.I.M.S. Technology is a spectacle lens for myopia control in children that has been shown to slow the progress, on average, by 60% based on results from a two-year clinical trial published in the British Journal of Ophthalmology.1

MiyoSmart won the highly regarded Silmo d’Or Award in the Vision category at the most recent Silmo Paris Optical Fair and was previously awarded the Grand Prize, Grand Award and Gold Medal at the 46th International Exhibition of Inventions of Geneva in April 2018.

For more information on MiyoSmart, Contact Hoya (AUS) 1800 500 971 or (NZ) 0800 744 692.
For more information on Myopia Master, Contact DFV (AUS)1800 225 307 or (NZ) 0800 338 800.

1. Lam CSY, Tang WC, Tse DY, Lee RPK, Chun RKM, Hasegawa K, Qi H, Hatanaka T, To CH. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomised clinical trial. British Journal of Ophthalmology. Published Online First: 29 May 2019. doi: 10.1136/bjophthalmol-2018-313739