Australian lifestyle and culture brand, Deus Ex Machina, has launched a new eyewear collection across Specsavers stores. Including 12 optical and six sunglass styles, the collection features classic and contemporary eyewear looks with a timeless aesthetic.
Recognised for its creativity and individualism, Deus Ex Machina’s DNA is evident through design elements such as silver asymmetric pins on the frame which mimic the buttons on a biker jacket. Emblazoned on the temples, the Deus logo acts as a mark of quality and craftsmanship.
From bold, dark designs that make a statement through to cool, retro styles for summer, the collection includes styles to suit all. In the optical range, model Deus 7 takes an edgy approach to the classic round shaped frame and combines complimenting gold and tortoiseshell to complete the look. On the other end of the spectrum, model Deus 10 is a jet-black, deep square shape frame made from glossy acetate and featuring unique cut-out tips.
Specsavers Head of Frames, Juan Carlos Camargo says the team is excited to expand the Specsavers’ designer portfolio with the inclusion of a popular Australian born brand.
“The Deus brand continues to achieve success on the global stage, and we are proud to be able to offer glasses wearers high-quality stylish products with the expert care, fit and Specsavers quality and value,” says Mr Camargo.
