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HomeminewsShamir Partners with Alpine F1 ALPI

Shamir Partners with Alpine F1 ALPI

Shamir Optical Industry will become Alpine F1 Team’s optical performance partner in a collaboration that aims to improve the visual quality and safety of every race team member and, ultimately, their collective performance.

As part of the partnership, the Shamir-Alpine F1 Team partnership will create the first ever vision performance lab in Formula 1, providing high performance ophthalmic assessment for the Alpine F1 Team (previously known as Renault’s F1 team), Alpine Academy drivers, as well as the pit crew, pit wall and personnel at Alpine F1 Team’s bases in Enstone and Viry-Chatillon.

Visual excellence is a much-underexplored area in our sport, and we look forward to exploring new avenues with Shamir… to improve performance through visual tools and processes

Research and development will be a cooperative endeavour with both Alpine and Shamir engineers investigating new technologies to improve racing and safety performance, focused on vision, including reduced glare goggles and coloured visors and anti-fog lenses for the pit crew helmets, amongst other innovations.

Cedric Journel, Vice President, Sales & Marketing for Alpine, said the team was delighted to welcome Shamir on board.

“Visual excellence is a much-underexplored area in our sport, and we look forward to exploring new avenues with Shamir, an ophthalmic industry leader, to improve performance through visual tools and processes. They share our drive for constant improvement and there is huge scope to collaborate on many creative and innovative new technologies that will initially help our team but also consumers across the world.”

Antoine Magnan, Director of Strategic Partnerships at Alpine said the collaboration offered an opportunity to explore new solutions.

“Formula One offers a unique laboratory for brands to push the boundaries of their technology and develop new processes and materials to enhance Alpine F1 Team performance that can also be applied in the real-world to consumers. It is an exciting partnership, full of potential to explore areas of human performance not yet analysed in Formula One.”

Yagen Moshe, Chief Executive Officer at Shamir said, “We are proud to be associated with this great brand and happy to apply our expertise in support of Alpine F1 performance. We believe our partnership will allow Shamir to express its passion for innovation and continue developing unique and leading products. A wonderful collaboration such as this, with a leading team in one of the top performance sports, represents for us a great opportunity for furthering the Shamir mission – Improving quality of life by improving vison.”

As technical partner, Shamir’s logo will now appear on Alpine F1 Team equipment, including mechanics’ helmets, garage doors etc.