“The most ambitious World Sight Day campaign ever” is set to commence with the International Agency for the Prevention of Blindness (IAPB), announcing its aim to get over one million eye tests pledged in the month leading up to World Sight Day.
World Sight Day falls on 14 October this year and has been themed Love Your Eyes. Campaign materials are now available to help all health professionals begin spreading the word.
Launching the campaign Peter Holland, CEO of IAPB said “Almost everyone on the planet will experience an eye health issue in their lifetime, yet more than a billion people worldwide do not have access to eye care services”.
Calling on individuals, eye care professionals, hospitals, NGOs and businesses to get involved he said, “This is a global issue, but one that starts with us.
Calling on individuals, eye care professionals, hospitals, NGOs and businesses to get involved he said, “This is a global issue, but one that starts with us…
“This World Sight Day, October 14th, we are calling on everyone who is able, to book a sight test, an exam, or a screening to check on their wellbeing of their eyes. We are asking people to pledge their tests as part of our Everyone Counts initiative.”
On World Sight Day itself, IAPB will host a global challenge to unite the world, bringing people across the globe together to have their eyes tested.
The aim is to remind the world that everyone counts to demonstrate the importance of taking care of our own eye health and to highlight the work still to be done in achieving access to eye care services for everyone.
The IAPB is the overarching alliance for the global eye care sector with 150 members worldwide drawn from NGOs and civil society, corporate organisations, professional bodies and research and eye care institutions. The organisation has been joined by six World Sight Day Global Partners for this year’s World Sight Day: Allergan, Bayer, Novartis, OneSight, Seva Foundation, and World Council of Optometry.
To find out more about this year’s campaign, and to access the toolkits, logos and social media assets materials, visit www.iapb.org/wsd2021