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HomeminewsEcommerce Expands Options for Optometry and Ophthalmology

Ecommerce Expands Options for Optometry and Ophthalmology

Frequent business closures forced by COVID-19 have impacted healthcare suppliers’ ability to fill orders and provide timely, inperson customer support. This, in turn, has created additional pressures on practices operating under challenging restrictions.

Device Technologies, one of the largest medical device distribution companies in Australia, New Zealand and South East Asia, has developed a digital solution to provide its customers with access to the products and support they need, regardless of closures.

Recently launched, Device Online provides 24/7 access to browse, research, and order over 9,000 medical devices and consumables from Device Technologies’ online product catalogue. Available for Australian healthcare professionals, once registered, practitioners can find products, see pricing and check product availability. Equipped with a streamlined ecommerce procurement process, Device Online allows customers to order and charge products to their account or pay by card. With instant transaction confirmation as well as the ability to check the order status, history and delivery tracking, Ryan Heggie, Business Manager, Ophthalmic Diagnostic at Device Technologies said the system is designed to minimise practitioners’ time spent on administration so they can be freed for patient care.

“Since launch, ophthalmologists and optometrists have embraced Device Online with hundreds signing up across Australia to digitise their purchasing,” Mr Heggie said.

“The extensive portfolio of more than 3,000 ophthalmic technology products is a powerful drawcard for clinicians looking for the leading brands we represent, including BVI Medical, Haag-Streit, Katena, John Weiss, Heine, Teleon and Topcon.”

He continued, “Practitioners tell us the ability to check live-time inventory availability and to-the-minute order tracking gives them greater peace-of-mind about the progress of their order, and estimated arrival to their clinic”.

Businesses that register with Device Online benefit from free delivery for every order over AU$500. Alternatively practice managers can use Device Technologies’ free catalogue registration to browse the product range and request quotes.

Mr Heggie said while face-to-face appointments with Device Technologies’ sales representatives will continue to be the mainstay of relationships with practice staff, Device Online will bolster this experience, “empowering medical practitioners to control the purchasing process at a time that is convenient for them”.

Visit www.device.com.au/deviceonline.

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