Hoya Vision Care Australia and New Zealand has launched its new Hi-Vision Sun Pro lens coating, which provides both front and back protection against the sun’s harmful UV rays. The lens coating makes it easier for wearers to see in bright-light conditions, protects eyes against harmful effects of the sun, and lessens the amount of squinting.
Timed to launch as we move into the more light-filled spring and summer seasons, Hoya stresses the importance of protecting ones’ eyes from harmful UV rays is as important as protecting the skin from the sun’s damaging ultraviolet rays. UV exposure over time can play a role in the development of cataracts and other eye disorders and diseases, so it is essential to protect the eyes as well.
In addition to preventing UV transmission through the lens, the back surface of the new Hoya Hi-Vision Sun Pro lens coating reduces UV rays from being reflected into the eyes
“Hoya’s new Hi-Vision Sun Pro lens coating offers increased comfort during outdoor activities and sun exposure,” said Griff Altmann, CTO, Hoya Vision Care. “We are collaborating closely with eye care professionals to help raise awareness with their patients about the importance of protecting eyes against harmful UVA and UVB rays which is often an afterthought.”
In addition to preventing UV transmission through the lens, the back surface of the new Hoya Hi-Vision Sun Pro lens coating reduces UV rays from being reflected into the eyes when facing away from the sun. The lens is scratch resistant for enhanced durability during outdoor activities and water, grease and dirt repellent for easy cleaning.
“The launch of Hoya’s new Hi-Vision SUN Pro lens coating in Australia and New Zealand is a reflection of Hoya Vision Care’s mission to support and champion eye care professionals and provide innovative, evolving products for their patients,” said Craig Chick, Managing Director, Hoya Vision Care ANZ.
Hoya’s fashion forward looking Hi-Vision Sun Pro coating is available on all of Hoya’s tinted and polarised lenses.