L’Occitane Australia marked World Sight Day on 14 October, by announcing a partnership with The Fred Hollows Foundation as part of the company’s ongoing commitment to caring for sight.
L’Occitane Australia said it was “thrilled to announce their partnership with The Fred Hollows Foundation to help restore sight in Australia and close the gap in Aboriginal and Torres Strait Islander eye health”.
L’Occitane will support the role of an Aboriginal Liaison Officer who provides emotional, social and cultural support to Aboriginal and Torres Strait Islander patients and their families accessing much needed eye health care in Central Australia
The natural beauty brand is dedicated to “helping build a world where everyone can experience and enjoy the beauty of nature”.
Since 1997, L’Occitane has included braille labelling on many of its products and through its foundation, which was established in 2006, L’Occitane partners with and supports organisations that work to end preventable blindness.
Each year L’Occitane sells a solidarity product where 100% of profits are donated towards helping its partners fund eye-screening programmes, treatments, surgeries and equipment and training for medical teams. Through this initiative L’Occitane last year achieved its goal of helping 10 million beneficiaries by 2020, and now has its sights on a new goal – to provide eye care for 15 million beneficiaries around the world by 2025.
Enacting Local Change
To enact change on a local level, L’Occitane Australia has awarded its annual Caring for Sight grant to The Fred Hollows Foundation in recognition of the work they do to promote eye health in Australia, particularly for Aboriginal and Torres Strait Islander People who are three times more likely to go blind than other Australians.
Through this grant, L’Occitane will support the role of an Aboriginal Liaison Officer who provides emotional, social and cultural support to Aboriginal and Torres Strait Islander patients and their families accessing much needed eye health care in Central Australia.
Find out more: au.loccitane.com/brand-commitments