Former eyewear designer Maarten Weidema has released a 250+ page hardback coffee table book – Amazing Eyewear – The Holy Grail on Eyewear Design – on great independent eyewear, featuring stories from designers, architects, artisans and journalists.
The book contains stories by various eyewear designers on their design philosophy, insights by optical retailers on how independent eyewear can make a difference in your store, a wide knowledge base of technical eyewear specifications and an overview on some of the best established and little-known independent eyewear brands from around the world.
His mission is to promote independent eyewear to the international sphere
Before turning to writing about his fellow designers and the optical industry, Maarten Weidema was a freelance eyewear designer since 1999. His mission is to promote independent eyewear to the international sphere, his efforts for which have been recognised with numerous awards: Optical Personality of the Year; Leading Innovator in Optical Social Media Marketing and Social Media Marketing Company of the Year in 2001.
Amazing Eyewear – The Holy Grail on Eyewear Design is now available on pre-sale, for delivery by Christmas.
Find out more here.