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HomemifashionnewsEdgy Yet Approachable: Sito Shades

Edgy Yet Approachable: Sito Shades

Sito shades is a ‘fast-moving, cheeky and raw’ eyewear brand that’s just been launched by The Leisure Collective – the Western Australian company that created the premium, mineral glass-lens eyewear brand Otis.

Positioned in the under $AU100 price bracket, Nathan Omodei, Director and CEO at The Leisure Collective says this new collection complements Otis and fills the gap his team identified for “an edgy, well-designed brand at an approachable price”.

Lucy Martino, head of design and brand at Sito said the new brand “is all about festival vibes at the front with a depth of thoughtfulness beneath. There’s a lot of colour, bold frames and inspiration from musicians and festival fashion in there. That’s backed up with plant-based acetate materials, attention to detail, a strong focus on fit and sustainable packaging too. A brand for those who care about what they wear and do.”

Visit: sitoshades.com