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HomemifashionnewsDigital Direction: Safilo Signs Chiara Ferragni

Digital Direction: Safilo Signs Chiara Ferragni

Safilo has entered into a multi-year global licensing agreement for the design, manufacture and distribution of the first Chiara Ferragni branded eyewear collection. This growing womenswear brand houses footwear, apparel, and accessories that showcase a unique mix of colours, motifs, patterns and glitters.

Angelo Trocchia, CEO of Safilo Group said, “Together, we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe. It represents a perfect fit in our brand portfolio and a significant opportunity for us to grow in the contemporary segment.”

The full eyewear range – both optical and sun – will hit the market in January 2022.

Contact: Safilo (AUS) 02 9540 0500