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HomemifashionnewsCampaign Captures Mykita’s Ethos

Campaign Captures Mykita’s Ethos

Mykita has launched a new campaign by Berlin-based photographer Max von Gumppenberg. Using both still and moving images, von Gumppenberg captures the new design highlights and eyewear classics of the brand’s 2022 collection.

Conveying the rawness of nature, the campaign video seeks to present soft, intimate portraits to express what Mykita describes as the pure and authentic spirit of the brand.

Seeking to remind the audience of the restorative power of nature, the visuals also inspire a new momentum for the year ahead

Seeking to remind the audience of the restorative power of nature, the visuals also inspire a new momentum for the year ahead.

Visit: mykita.com/en