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Wednesday / February 21.
HomeminewsHoya IMI Sponsorship Aims to Increase Myopia Awareness

Hoya IMI Sponsorship Aims to Increase Myopia Awareness

The International Myopia Institute (IMI) and optical technology innovator Hoya Vision Care, have announced a strategic partnership to promote advocacy, advance research, and educational efforts in the global fight to address and manage myopia.

IMI Chair, Professor Serge Resnikoff welcomed Hoya on behalf of the IMI, saying much remains to be done to raise myopia awareness and encourage the practise of evidence-based myopia management among eye care practitioners.

“The eye care profession plays a dominant role to educate the general public and make them aware of the impact of this progressive eye disease and the available management approaches. Early prevention and treatment are the keys to manage this ocular condition,” he said. “We look forward to work with Hoya and all our sponsors in sharing the knowledge and latest findings in the myopia field globally.”

The two entities will collaborate to create multimedia content including summary videos for each of the published IMI Whitepapers

The two entities will collaborate to create multimedia content including summary videos for each of the published IMI Whitepapers that will help disseminate leading insights and knowledge developed collaboratively by IMI global experts. The multimedia content will be shared through key communication channels including IMI’s website and Hoya Learning Modules for global eye care professionals.

“This strategic partnership, with the renowned International Myopia Institute, aligns with one of Hoya Vision Care’s core missions to share relevant information, proven research and innovative solutions with the eye care community as we work collaboratively to address the growing problem of global myopia,” said Pascal Blaser, Global Medical Affairs Manager Myopia at Hoya Vision Care.

The IMI Whitepapers volume one and two, and the latest clinical summaries in up to thirteen international languages can be accessed at myopiainstitute.org/imi-white-papers.