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Tuesday / August 9.
HomeminewsMenicon Bloom Launches in New Markets

Menicon Bloom Launches in New Markets

Menicon has announced the launch of Menicon Bloom, a holistic treatment plan for myopia control, in seven additional markets worldwide, including Australia. The launch coincides with a marketing campaign titled “See their imagination bloom”.

Menicon Bloom is a complete treatment plan for childhood myopia that features two contact lenses – Menicon Bloom Night, an innovative Ortho-k contact lenses, and Menicon Bloom Day, a soft daily disposable contact lenses – that are CE approved specifically for myopia control.

Menicon Bloom is a complete treatment plan for childhood myopia that features two contact lenses – Menicon Bloom Night… and Menicon Bloom Day…

Combined with specially formulated Menicon Bloom lens care solutions, a state-of-the-art fitting software, and innovative Menicon Bloom App, Menicon offer a holistic treatment plan to help slow down the progression of childhood myopia.

Myopia, also known as near- or short-sightedness, is a common refractive error and one of the major causes of vision impairment worldwide. It affects approximately 30% of the world’s population and its prevalence has been forecast to affect about 50% of the world’s population by 2050. The prevalence of myopia in young adolescents has been increasing in recent decades to about 30% in industrialised societies of the West and epidemic levels of over 90% in some parts of Far East Asia. Globally, it is recognised as a significant public health concern associated with increased ocular-related morbidity and considerable healthcare costs.

The “See their imagination bloom” marketing campaign aims to raise awareness of childhood myopia and the possible treatment options, and make it easy for parents and eye care professionals around the world to incorporate Menicon Bloom lenses into children’s day, or night routines.

Menicon Bloom was introduced in the Netherlands in 2019. This release will launch across Australia, the United Kingdom, France, Spain, Italy, Germany and Singapore, starting March 2022.

Contact your local Menicon representative to get more information on the availability of Menicon Bloom.

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