Maren Carson has been appointed to the role of Head of Partnerships at mivision, supporting the needs of existing advertisers, developing new business and exploring new and exciting digital channels, on and off-shore, for the country’s leading ophthalmic journal.
Ms Carson has a strong background in the optical industry having worked as Head of Marketing at Marchon/VSP Australia and Paul Taylor Eyewear, and prior to that held senior roles in digital advertising and technology.
We are well positioned for growth and Maren’s skills and professional experience will help us capitalise on our potential
Todd Tai, mivision’s publisher, said he was delighted to have Maren join the team.
“Maren has a great passion for the optical industry and a proven track record in marketing and business development. We are well positioned for growth and Maren’s skills and professional experience will help us capitalise on our potential.”
Melanie Kell, editor of mivision, said Maren’s presence will help expand mivision’s reach. “Digital channels are constantly evolving, providing greater opportunities to reach the broader eye health sector. With Maren onboard we can pursue mivision’s mission to share knowledge that promotes collaborative care and better eye health outcomes both in our local market and overseas.”
Ms Carson, who commenced with mivision on Monday 18 July, said she was looking forward to returning to work in the optical industry having taken a short career break for family reasons.
“Joining mivision is a really exciting career move – it will provide the perfect opportunity to bring together my marketing and optical knowledge to provide the best solutions for mivision’s partners and new clients. I’m also very much looking forward to developing new digital products that will maximise the value for advertisers who work with mivision.”
Ms Carson can be contacted at [email protected]
