Tree Spectacles, the independent fashion eyewear label from Belluno, Italy, is establishing a firm international footing, with steady organic growth and network consolidation.
Since its launch in 2011, Tree Spectacles has become a reference for Italian quality, minimal contemporary design and beautiful advanced materials from Japan and Italy. Today, the brand has grown its presence in Germany, Holland and Belgium, and has launched with a new agent in Poland – a market where it sees particular potential.
In France, the company is operating with three agents while, in Italy, the established network comprises a strong partnership with Vega Optical
In France, the company is operating with three agents while, in Italy, the established network comprises a strong partnership with Vega Optical.
“Since early 2020, and through the COVID-19 pandemic of 2020/21, the company has been extremely satisfied with progress in terms of the development of our key markets, and the addition of several new ones, including the UK,” says Marco Barp, Co-Founder, Tree Spectacles.
“We are also debuting this month in Australia via a distributor. We are extremely excited to have this opportunity and to bring our Italian collections to the other side of the world! The first Australian event for us (O-Show in May 2022) was a wonderful success; the market reacted immediately to our products with extremely positive feedback!”
In Europe, Tree Spectacles participated at MIDO (Milan), OPTI (Munich), and 100% Optical (London) in April and May 2022, and reports a solid rise in orders post-pandemic – surpassing expectations.
Visit: www.treespectacles.com
