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Tuesday / June 18.
HomeminewsSafilo Builds on Sustainable Collection

Safilo Builds on Sustainable Collection

Safilo Group has asserted its commitment to sustainability and bringing more recycled materials to the eyewear industry with the introduction of Eastman Tenite Renew in its sunglass and prescription collections.

Tenite Renew is part of a broad range of sustainable materials now offered at scale by Eastman, a global specialty materials provider and pioneer in molecular recycling technologies. Produced via Eastman’s innovative carbon renewal technology, using hard to recycle plastic waste in place of fossil fuel, Tenite Renew is composed of minimum 42% biobased content and minimum 20% recycled content.* The resulting material offers the same premium feel and comfort of acetate, combined with the adjustability needed to fit personalised eyewear.

Tenite Renew will be introduced in January 2023 in Safilo’s licensed brand Levi’s collections, then progressively rolled out across the Group’s broad brand portfolio, both for sun and prescription frames.

The collaboration is part of Safilo’s purpose-led strategy based on three sustainability pillars: planet, product, and people.

“Our intention is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey,” said Vladimiro Baldin, Chief Licensed Brand and Global Product Officer of Safilo Group. “By being the first player in the eyewear industry using all Eastman Renew materials for this application – Acetate Renew, Tritan Renew and Tenite Renew – Safilo can provide our customers with a variety of differentiated options that meet their high standards for both design and sustainability.”

*Achieved by allocating the recycled waste plastic to Eastman Renew materials using a mass balance process as per the International Sustainability & Carbon Certification system