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Sunday / July 14.
HomeminewsFrames Etc to Continue with Acquired William Morris London

Frames Etc to Continue with Acquired William Morris London

Sean Rosenberg, managing director of Frames Etcetera, has reassured optometry practices that his company will continue to represent and support William Morris London eyewear in Australia, following the iconic brand’s acquisition by Design Eyewear Group.

Design Eyewear Group now owns eight brands with British, French and Danish origins.

“I’m proud that Design Eyewear Group can today announce the takeover of such a reputable company with strong and exciting brands. With the acquisition of William Morris London, we’ve strengthened our position as a design brand house, and we’re pursuing our ambition to become one or the world’s leading multi-brand providers of design eyewear to independent opticians,” says Lars Flyvholm, CEO of Design Eyewear Group.

Robert William Morris, founder of William Morris London, said he is looking forward to the opportunity to grow further through Design Eyewear Group’s strong sales network

“William Morris London’s brands each have a unique story based on the British design philosophy. The brands’ DNA and position in the market fit perfectly with Design Eyewear Group’s growth strategy and product range, and we look forward to joining forces to offer our customers an expanded, enhanced brand portfolio that caters for many different target groups and price classes.”

Robert William Morris, founder of William Morris London, said he is looking forward to the opportunity to grow further through Design Eyewear Group’s strong sales network.

“I’m delighted that William Morris London is now joining a very professional and global company like Design Eyewear Group,” he said. “I’m very proud of the development William Morris London has undergone since it all began more than 25 years ago. I’m also convinced that Design Eyewear Group is the right partner to grow the company further through their global sales network, which was launched almost 50 years ago when Pro Design was founded in Aarhus in 1973.”

Robert William Morris has agreed to continue in the new setup as Senior Brand Ambassador. In this role, he will ensure that both customers and employees worldwide gain an insight into the company’s DNA and the British design philosophy, while ensuring that the design style is continued and further developed for all brands under the William Morris London portfolio.