Safilo Group has introduced Eastman Tenite Renew in its sunglass and prescription collections, beginning in January 2023 with Safilo’s licensed brand Levi’s collections. Through this commitment, Safilo will become the first player in the market to use all Eastman Renew materials in its eyewear portfolio.
Tenite Renew is part of a broad range of sustainable materials now offered at scale by Eastman, a global specialty materials provider and pioneer in molecular recycling technologies. Produced via Eastman’s innovative carbon renewal technology, using hard to recycle plastic waste in the place of fossil fuel, Tenite Renew is composed of minimum 42% bio-based content and minimum 20% recycled content*. The resulting material offers the same premium feel and outstanding comfort of acetate with the additional unmatched fit adjustability that opticians need to create personalised eyewear fit.
The materials are expected to be rolled out across the Group’s broad brand portfolio as part of Safilo’s commitment to sustainability and efforts to bring more recycling materials to the eyewear industry.
Contact: Safilo (AUS) 1800 252 016
*The recycled content is achieved by allocating the recycled waste plastic to Eastman Renew materials using a mass balance process certified by ISCC.