Snapchat has debuted a function allowing users to virtually try on eyewear products available for sale on Amazon Fashion.
Snapchat has 363 million daily active users. Eyewear is the first virtual try on shopping category for the Amazon and Snap partnership.
“Customers will be able to explore, shop and digitally try-on thousands of eyewear styles directly on Snapchat and then seamlessly purchase in the Amazon Fashion store,” said Muge Erdirik Dogan, president of Amazon Fashion.
Customers will be able to explore, shop and digitally try-on thousands of eyewear styles directly on Snapchat
“Millions of customers regularly use Amazon’s augmented technology (AR) shopping technology across categories in our stores, with Virtual Try-On for Eyewear being a long-time customer favourite. We are delighted to partner with Snapchat and further expand AR shopping for both fashion brands and today’s new generation of digital shoppers.”