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Marchon, Columbia Continue Partnership

Marchon Eyewear and Columbia Sportswear have announced the multi-year renewal of their global eyewear licensing agreement.

The agreement is for both ophthalmic and sunglass collections. Marchon and Columbia first engaged as licensing partners in 2016.

Columbia is a key brand in Marchon’s lifestyle portfolio

Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear, said Columbia is a key brand in Marchon’s lifestyle portfolio, with a focus on outdoor active and extended sizing for men. Columbia Eyewear has extended sizing collections that are designed with larger lenses, a wider nose bridge and longer temples.

“We are very proud to continue our longstanding and successful partnership with Columbia,” Mr Bonapersona said.