Myopia Profile, an Australian based international educational platform, has renewed its partnership with EssilorLuxottica, aiming to address the growing need for best practice myopia management among optometrists.
According to a statement, the successful partnership has dramatically boosted engagement of practitioners with Myopia Profile’s educational platforms, particularly with the spectacle lens topics, with a 10-fold growth in search terms for ‘myopia control spectacles lenses’ among practitioners over the last year, and a four-fold increase in searches by members of the public.
“There has been a colossal increase in engagement with our digital platforms since we started our partnership with EssilorLuxottica,” said Dr Kate Gifford, founder and director of Myopia Profile. “We have seen a doubling of growth year-on-year, and are thrilled to see the myopia message spreading wider and wider – but we can also see where there is more work to do. We can see that there is definitely a thirst for knowledge and information with regard to myopia-control spectacle lenses, and we aim to provide more of that, through our partnership with EssilorLuxottica.”
EssilorLuxottica and Myopia Profile will release a series of podcasts that cover clinical communication in myopia management, as well as the practice fundamentals of getting started in managing childhood myopia. The exclusive podcasts will offer engaging, 10-minute episodes with a focus on providing simple steps and practical advice to eye care practitioners. They will be housed exclusively on EssilorLuxottica’s open learning platform, Leonardo.
