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HomeminewsMyopia Profile Renews with EssilorLuxottica

Myopia Profile Renews with EssilorLuxottica

Myopia Profile, an Australian based international educational platform, has renewed its partnership with EssilorLuxottica, aiming to address the growing need for best practice myopia management among optometrists.

According to a statement, the successful partnership has dramatically boosted engagement of practitioners with Myopia Profile’s educational platforms, particularly with the spectacle lens topics, with a 10-fold growth in search terms for ‘myopia control spectacles lenses’ among practitioners over the last year, and a four-fold increase in searches by members of the public.

“There has been a colossal increase in engagement with our digital platforms since we started our partnership with EssilorLuxottica,” said Dr Kate Gifford, founder and director of Myopia Profile. “We have seen a doubling of growth year-on-year, and are thrilled to see the myopia message spreading wider and wider – but we can also see where there is more work to do. We can see that there is definitely a thirst for knowledge and information with regard to myopia-control spectacle lenses, and we aim to provide more of that, through our partnership with EssilorLuxottica.”

EssilorLuxottica and Myopia Profile will release a series of podcasts that cover clinical communication in myopia management, as well as the practice fundamentals of getting started in managing childhood myopia. The exclusive podcasts will offer engaging, 10-minute episodes with a focus on providing simple steps and practical advice to eye care practitioners. They will be housed exclusively on EssilorLuxottica’s open learning platform, Leonardo.