Safilo has announced the early renewal of its global licensing agreement with Tommy Hilfiger for the design, manufacture and distribution of Tommy Hilfiger branded sunglasses and optical eyewear collections until 31st December 2030.
“We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our Groups for thirteen years,” said Angelo Trocchia, Chief Executive Officer (CEO) of Safilo Group. “With Tommy Hilfiger, we have forged a path of dynamic growth across the diverse markets where we are present, continuously reinterpreting the brand’s classic, American, cool heritage in a way that is relevant for today’s consumer.
Safilo has demonstrated its ability to interpret the classic, American, cool essence of Tommy Hilfiger through distinctive eyewear designs
Martijn Hagman, CEO, Tommy Hilfiger Global and its parent company PVH Europe said, “Since 2010, Safilo has demonstrated its ability to interpret the classic, American, cool essence of Tommy Hilfiger through distinctive eyewear designs. These collections effortlessly capture the desire of consumers who want to distinguish themselves through the iconic frames, seamlessly blending red, white and blue classic and modern elements.”
In other news, Safilo’s licensing agreement for the design, production and distribution of Jimmy Choo eyewear will reach its natural expiration date on the 31 December 2023 and will not be renewed. The two Groups will continue to work together until the end of the licensing agreement
