ODMA has announced the finalists in the 2023 ODMA Awards of Excellence.
The awards, which recognise products across 13 categories, are an opportunity to showcase the latest innovations in a range of categories, including optical frames and sunglasses, children’s frames, sports eyewear, lens design, lens coatings, optical equipment, over-the-counter products, accessories and point-of-sale initiatives. This year, sustainability initiatives were also included.
Usually a biennial event, the Awards of Excellence were ‘put on hold’ due to COVID. Now, four years on, Amanda Trotman, Chief Executive Officer of ODMA, says it’s time to celebrate the achievements of industry suppliers.
“There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving.
“It’s been a tough few years with COVID, with changes to tariffs, inflation and fuel costs, so we’re taking this opportunity to showcase optical suppliers.”
There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving
Solid Competition
A panel of experienced industry experts judged the submissions, comprising Richard Banks – independent optometrist; Keleigh Walsh – Head Teacher, Clinical Health, TAFE Digital; Fiona Stapleton – Scientia Professor, University of New South Wales; Stefanos Stefanou – ‘fashion guru’(www.stefinc.com); and Penny Prasad – Sustainability Expert, Director of The Ecoefficiency Group.
From a total of 87 submissions, they selected the following finalists:
Men’s Optical Frame
MarcVincent, Olympic3, distributed by VS Eyewear
Face A Face Paris, Neonn, distributed by Eyes Right Optical
Van Staveren, E007, distributed by VS Eyewear.
Women’s Optical Frame
Face A Face Paris, Memfis, distributed by Eyes Right Optical
Kaleos, Faye, distributed by Sunglass Collective
MarcVincent, Horizons, distributed by VS Eyewear
Optical Frame (Non-specified Gender)
Nicola Finetti, NF961, distributed by Tiger Vision
The Elusive Miss Lou, The Sharp New Years Eve, distributed by The Elusive Miss Lou
Avanti, Monet Ci, distributed by Modstyle
Sunglass
Robert Cavalli, Special Edition 2023, distributed by De Rigo.
Cutler and Gross, Cateye, distributed by Noo Eyewear.
Cove, Byron C3, distributed by VS Eyewear
Carerra, Flaglab Style 11, distributed by Safilo
Caroline Abram, Kelia 267, distributed by Frames Etcetera
Children’s Frame
Dilli Dalli, Cake Pop, distributed by Little4Eyes
Barbie, BAAA09c70, distributed by Little4Eyes
Planet Pop, Minke, distributed by Little4Eyes
Sports Eyewear
Nike Flyfree, distributed by Marchon
Oakley, Kato 90SE, distributed by EssilorLuxottica
Lens Design
Bolle Volt+, distributed by Sunglass Collective
Hoya MiyoSmart, by Hoya
Varilux XR Series by EssilorLuxottica.
Lens Coating
Crizal Sapphire by Essilor Luxottica
Transitions XtraActive Polarised by EssilorLuxottica
HiVision Meiryo Diamond by Hoya
Optical Equipment and Instruments
Topcon Solos distributed by Device Technologies
Haag Streit Lenstar Myopia, distributed by Device Technologies
iCare Eidon UWF, distributed by Designs for Vision
Cylite HP-OCT by Cylite
VF2000 NEO by Micro Medical Devices, distributed by BOC
Accessories
Coti eyewear chains by Optica Life Accessories
Eyes Are The Story, distributed by Good Optical Services
Product Environment (POS/Retail)
Woow Flying High, distributed by Eyes Right Optical
CNXT Professional by Rodenstock.
Over the Counter Products
Blephadex Pro distributed by Optimed.
Sustainability
Plastic neutrality initiative by CooperVision
Packaging change by Zeiss
Project Green (example: Coffee C4 frame) distributed by Eyes Right Optical
Awards to be Announced at O=MEGA23
Ms Trotman said the judges’ decisions across all categories was unanimous. The winners will be announced on Friday 8 September at the Friday networking event within the trade fair at O=MEGA23 in Melbourne.
