m
Recent Posts
Connect with:
Sunday / March 3.
HomeminewsODMA Excellence Award Finalists

ODMA Excellence Award Finalists

ODMA has announced the finalists in the 2023 ODMA Awards of Excellence.

The awards, which recognise products across 13 categories, are an opportunity to showcase the latest innovations in a range of categories, including optical frames and sunglasses, children’s frames, sports eyewear, lens design, lens coatings, optical equipment, over-the-counter products, accessories and point-of-sale initiatives. This year, sustainability initiatives were also included.

Usually a biennial event, the Awards of Excellence were ‘put on hold’ due to COVID. Now, four years on, Amanda Trotman, Chief Executive Officer of ODMA, says it’s time to celebrate the achievements of industry suppliers.

“There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving.

“It’s been a tough few years with COVID, with changes to tariffs, inflation and fuel costs, so we’re taking this opportunity to showcase optical suppliers.”

There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving

Solid Competition

A panel of experienced industry experts judged the submissions, comprising Richard Banks – independent optometrist; Keleigh Walsh – Head Teacher, Clinical Health, TAFE Digital; Fiona Stapleton – Scientia Professor, University of New South Wales; Stefanos Stefanou – ‘fashion guru’(www.stefinc.com); and Penny Prasad – Sustainability Expert, Director of The Ecoefficiency Group.

From a total of 87 submissions, they selected the following finalists:

Men’s Optical Frame

MarcVincent, Olympic3, distributed by VS Eyewear


Face A Face Paris, Neonn, distributed by Eyes Right Optical


Van Staveren, E007, distributed by VS Eyewear.

Women’s Optical Frame

Face A Face Paris, Memfis, distributed by Eyes Right Optical


Kaleos, Faye, distributed by Sunglass Collective


MarcVincent, Horizons, distributed by VS Eyewear

Optical Frame (Non-specified Gender)

Nicola Finetti, NF961, distributed by Tiger Vision


The Elusive Miss Lou, The Sharp New Years Eve, distributed by The Elusive Miss Lou


Avanti, Monet Ci, distributed by Modstyle

Sunglass

Robert Cavalli, Special Edition 2023, distributed by De Rigo.


Cutler and Gross, Cateye, distributed by Noo Eyewear.

Cove, Byron C3, distributed by VS Eyewear


Carerra, Flaglab Style 11, distributed by Safilo


Caroline Abram, Kelia 267, distributed by Frames Etcetera

Children’s Frame

Dilli Dalli, Cake Pop, distributed by Little4Eyes


Barbie, BAAA09c70, distributed by Little4Eyes

Planet Pop, Minke, distributed by Little4Eyes

Sports Eyewear

Nike Flyfree, distributed by Marchon


Oakley, Kato 90SE, distributed by EssilorLuxottica

Lens Design

Bolle Volt+, distributed by Sunglass Collective


Hoya MiyoSmart, by Hoya


Varilux XR Series by EssilorLuxottica.

Lens Coating

Crizal Sapphire by Essilor Luxottica


Transitions XtraActive Polarised by EssilorLuxottica


HiVision Meiryo Diamond by Hoya

Optical Equipment and Instruments

Topcon Solos distributed by Device Technologies


Haag Streit Lenstar Myopia, distributed by Device Technologies


iCare Eidon UWF, distributed by Designs for Vision


Cylite HP-OCT by Cylite

Cylite HP-OCT by Cylite


VF2000 NEO by Micro Medical Devices, distributed by BOC

Accessories

Coti eyewear chains by Optica Life Accessories


Eyes Are The Story, distributed by Good Optical Services

Product Environment (POS/Retail)

Woow Flying High, distributed by Eyes Right Optical


CNXT Professional by Rodenstock.

Over the Counter Products

Blephadex Pro distributed by Optimed.

Sustainability

Plastic neutrality initiative by CooperVision


Packaging change by Zeiss


Project Green (example: Coffee C4 frame) distributed by Eyes Right Optical

Awards to be Announced at O=MEGA23

Ms Trotman said the judges’ decisions across all categories was unanimous. The winners will be announced on Friday 8 September at the Friday networking event within the trade fair at O=MEGA23 in Melbourne.