ODMA has announced the finalists in the 2023 ODMA Awards of Excellence.
The awards, which recognise products across 13 categories, are an opportunity to showcase the latest innovations in a range of categories, including optical frames and sunglasses, children’s frames, sports eyewear, lens design, lens coatings, optical equipment, over-the-counter products, accessories and point-of-sale initiatives. This year, sustainability initiatives were also included.
Usually a biennial event, the Awards of Excellence were ‘put on hold’ due to COVID. Now, four years on, Amanda Trotman, Chief Executive Officer of ODMA, says it’s time to celebrate the achievements of industry suppliers.
“There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving.
“It’s been a tough few years with COVID, with changes to tariffs, inflation and fuel costs, so we’re taking this opportunity to showcase optical suppliers.”
There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving
A panel of experienced industry experts judged the submissions, comprising Richard Banks – independent optometrist; Keleigh Walsh – Head Teacher, Clinical Health, TAFE Digital; Fiona Stapleton – Scientia Professor, University of New South Wales; Stefanos Stefanou – ‘fashion guru’(www.stefinc.com); and Penny Prasad – Sustainability Expert, Director of The Ecoefficiency Group.
From a total of 87 submissions, they selected the following finalists:
Men’s Optical Frame
Women’s Optical Frame
Optical Frame (Non-specified Gender)
Optical Equipment and Instruments
Product Environment (POS/Retail)
Over the Counter Products
Blephadex Pro distributed by Optimed.
Awards to be Announced at O=MEGA23
Ms Trotman said the judges’ decisions across all categories was unanimous. The winners will be announced on Friday 8 September at the Friday networking event within the trade fair at O=MEGA23 in Melbourne.