Recent Posts
Connect with:
Saturday / July 20.
HomeminewsODMA Excellence Award Finalists

ODMA Excellence Award Finalists

ODMA has announced the finalists in the 2023 ODMA Awards of Excellence.

The awards, which recognise products across 13 categories, are an opportunity to showcase the latest innovations in a range of categories, including optical frames and sunglasses, children’s frames, sports eyewear, lens design, lens coatings, optical equipment, over-the-counter products, accessories and point-of-sale initiatives. This year, sustainability initiatives were also included.

Usually a biennial event, the Awards of Excellence were ‘put on hold’ due to COVID. Now, four years on, Amanda Trotman, Chief Executive Officer of ODMA, says it’s time to celebrate the achievements of industry suppliers.

“There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving.

“It’s been a tough few years with COVID, with changes to tariffs, inflation and fuel costs, so we’re taking this opportunity to showcase optical suppliers.”

There is so much competition and corporatisation in the market, so the awards are a chance for suppliers to show what’s new, what’s great, and to celebrate what the Australian optical distribution is achieving

Solid Competition

A panel of experienced industry experts judged the submissions, comprising Richard Banks – independent optometrist; Keleigh Walsh – Head Teacher, Clinical Health, TAFE Digital; Fiona Stapleton – Scientia Professor, University of New South Wales; Stefanos Stefanou – ‘fashion guru’(www.stefinc.com); and Penny Prasad – Sustainability Expert, Director of The Ecoefficiency Group.

From a total of 87 submissions, they selected the following finalists:

Men’s Optical Frame

MarcVincent, Olympic3, distributed by VS Eyewear

Face A Face Paris, Neonn, distributed by Eyes Right Optical

Van Staveren, E007, distributed by VS Eyewear.

Women’s Optical Frame

Face A Face Paris, Memfis, distributed by Eyes Right Optical

Kaleos, Faye, distributed by Sunglass Collective

MarcVincent, Horizons, distributed by VS Eyewear

Optical Frame (Non-specified Gender)

Nicola Finetti, NF961, distributed by Tiger Vision

The Elusive Miss Lou, The Sharp New Years Eve, distributed by The Elusive Miss Lou

Avanti, Monet Ci, distributed by Modstyle


Robert Cavalli, Special Edition 2023, distributed by De Rigo.

Cutler and Gross, Cateye, distributed by Noo Eyewear.

Cove, Byron C3, distributed by VS Eyewear

Carerra, Flaglab Style 11, distributed by Safilo

Caroline Abram, Kelia 267, distributed by Frames Etcetera

Children’s Frame

Dilli Dalli, Cake Pop, distributed by Little4Eyes

Barbie, BAAA09c70, distributed by Little4Eyes

Planet Pop, Minke, distributed by Little4Eyes

Sports Eyewear

Nike Flyfree, distributed by Marchon

Oakley, Kato 90SE, distributed by EssilorLuxottica

Lens Design

Bolle Volt+, distributed by Sunglass Collective

Hoya MiyoSmart, by Hoya

Varilux XR Series by EssilorLuxottica.

Lens Coating

Crizal Sapphire by Essilor Luxottica

Transitions XtraActive Polarised by EssilorLuxottica

HiVision Meiryo Diamond by Hoya

Optical Equipment and Instruments

Topcon Solos distributed by Device Technologies

Haag Streit Lenstar Myopia, distributed by Device Technologies

iCare Eidon UWF, distributed by Designs for Vision

Cylite HP-OCT by Cylite

Cylite HP-OCT by Cylite

VF2000 NEO by Micro Medical Devices, distributed by BOC


Coti eyewear chains by Optica Life Accessories

Eyes Are The Story, distributed by Good Optical Services

Product Environment (POS/Retail)

Woow Flying High, distributed by Eyes Right Optical

CNXT Professional by Rodenstock.

Over the Counter Products

Blephadex Pro distributed by Optimed.


Plastic neutrality initiative by CooperVision

Packaging change by Zeiss

Project Green (example: Coffee C4 frame) distributed by Eyes Right Optical

Awards to be Announced at O=MEGA23

Ms Trotman said the judges’ decisions across all categories was unanimous. The winners will be announced on Friday 8 September at the Friday networking event within the trade fair at O=MEGA23 in Melbourne.