m
Recent Posts
Connect with:
Thursday / May 30.
HomeminewsSilhouette / VMD Eyewear Partnership

Silhouette / VMD Eyewear Partnership

Iconic eyewear brand Silhouette and VMD Eyewear have announced a new, exclusive distribution partnership for Australia.

The deal extends the partnership already in place in New Zealand, where VMD’s associated company, Vision Marketing and Distribution Ltd, has been working with the Silhouette brand for more than 30 years

In VMD Eyewear, Australian customers will find a distributor with knowledge and understanding of our products and company values

The new distribution partnership was announced after Silhouette and Mimo Pty Ltd ended their collaboration. Announcing the news, Silhouette expressed its “sincere appreciation for the long partnership we had with Mimo and the hard work of Lionel Minter, Cassandra Mow, and other members of the team”.

“In VMD Eyewear, Australian customers will find a distributor with knowledge and understanding our products and company values,” Silhouette said.

Headquartered in Austria, the Silhouette Group is a manufacturer of premium eyewear, employing about 1,300 people worldwide. Rimless eyewear makes up the bulk of its product.

In VMD Eyewear, Australian customers will find a distributor with knowledge and understanding of our products and company values

Silhouette said it sold about 1.3 million pairs of glasses in 2022, with the family-owned company reporting €160 million in revenue.

VMD Eyewear can be contacted on [email protected].