Safilo has signed an early renewal of its global licensing agreement with Hugo Boss for the Boss and Hugo eyewear collections, until December 2030.
Hugo Boss is a leader the global apparel market, employing approximately 17,000 people, and offering collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com.
Angelo Trocchia, CEO of Safilo Group, described Hugo Boss as an “exceptional asset” in the Italian eyewear company’s portfolio.
“I am glad that in just a few years we will celebrate the 20th anniversary of our partnership which began back in 2006″ he said. “The remarkable rebranding of Boss and Hugo in the last two years, fully embraced and executed by Safilo in the eyewear collections, paves the way for a bright and successful future of the brands in all our markets and distribution channels”.
The joint strategy is to continue to gain market share with Boss eyewear through the development of iconic styles that are immediately recognisable to the consumer.
Hugo, which accounts for a considerable share of Hugo Boss´s eyewear business, will also continue to expand its presence within the Gen Z target group, supported by a distinctive product proposition and a consistent go-to-market approach.
Contact: Safilo (AUS) 02 9450 0555
