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Monday / April 15.
HomemifashionnewsDisruptive: District Vision

Disruptive: District Vision

Californian performance eyewear brand District Vision is now represented in Australia and New Zealand by Proper Goods. Described by Ben Walters, CEO of Proper Goods as “one of the world’s most progressive and category disruptive brands”, District Vision joins a stable that includes French designer Ahlem, French fashion house Balmain, New York City heritage brand Moscot, and Berlin-born design innovator Mykita. District Vision’s proprietary lens systems, soon to offer prescription factory fits, provide athletes with hydrophobic properties, wicking away sweat, fog and the elements, and placing focus on the reduction of eye strain to ensure all available focus on performance. Crafted entirely in Japan from the highest-quality materials, District Vision is the first and only sportswear product to come from the Nakanishi familyowned factories in Sabae, Mr Walters told mivision.

Visit: propergoods.com.au