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Monday / April 15.
HomemifashionnewsSafilo Signs Early Renewal with Hugo Boss

Safilo Signs Early Renewal with Hugo Boss

Safilo has signed an early renewal of its global licensing agreement with Hugo Boss for the Boss and Hugo eyewear collections, until December 2030.

Angelo Trocchia, CEO of Safilo Group, described Hugo Boss as an “exceptional asset” that has been held in the Italian eyewear company’s portfolio for almost 20 years.

“The remarkable rebranding of Boss and Hugo in the last two years, fully embraced and executed by Safilo in the eyewear collections, paves the way for a bright and successful future of the brands in all our markets and distribution channels.”

The joint strategy is to continue to gain market share with Boss eyewear through the development of iconic styles that are immediately recognisable to the consumer.

Hugo, which accounts for a considerable share of Hugo Boss’s eyewear business, will also continue to expand its presence within the Gen Z target group, supported by a distinctive product proposition and a consistent go-to-market approach.

Contact: Safilo (AUS) 02 9450 0555