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HomeminewsAussie Start-up Leveraging AI for Optometry Communication

Aussie Start-up Leveraging AI for Optometry Communication

WorkRex co-founders Lance Qian and Jing Chen

Melbourne based WorkRex has raised seed funding to develop a new customer engagement platform for optometrists, leveraging the power of artificial intelligence (AI) technology.

The company has developed a software platform, which uses a secure AI assistant to “automate 80% of the work required to ideate, design, and deliver personalised campaigns at scale, so that local businesses can engage their customers without losing the personal touch”.

“Customers enjoy instant, personalised communication on SMS and WhatsApp, while optometrists benefit from increased customer orders, reviews, and ultimately loyalty,” WorkRex said in a media release announcing the seed funding.

“In the backend, the assistant organises tasks for employees and keeps them updated with to-do lists.”

… many business owners want marketing support but are not sure where to start or can’t afford to pay thousands of dollars each month to hire an agency.

Optometrist and WorkRex co-founder Jing Chen said: “Having worked in many optometry practices over the past few years, I saw that practice managers were having to juggle many tasks.”

She said the WorkRex software minimises the administration associated with “generating reviews, doing promotions, taking bookings, reactivating lost customers, and coordinating their team”.

Co-founder Lance Qian said optometry practices can activate WorkRex in five minutes.

He said the team behind WorkRex had already had success with the software platform Locumly, “used by one in five optometry practices across the country”, which connects optometry practices with locums looking for work.

“With growth being the number one priority for more than half of optometry practices we spoke to, many business owners want marketing support but are not sure where to start or can’t afford to pay thousands of dollars each month to hire an agency.

“We’re excited to provide a simple, accessible and most importantly, a secure solution,” Mr Qian said.

The startup has received $AU220,000 seed funding from venture capital company Skalata.

Further information is available at: workrex.io.

Pictured: Two of the WorkRex co-founders, Lance Qian and Jing Chen.