Maui Jim has teamed up with Red Bull, promising a collaboration that combines the precision and clarity of Maui Jim’s high-performance sunglasses with the energy drink’s excitement and action.
The three-year partnership will span various “jaw-dropping” initiatives with a focus on skateboarding and water sports.
“Enthusiasts can anticipate the cocreation of events that seamlessly blend the realms of sport, adventure, and eyewear innovation,” Maui Jim’s parent company, Kering Eyewear, said.
“The partnership aims to blend the precision and clarity of Maui Jim’s high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment.
“With a focus on enhancing the overall experience for fans, athletes, and consumers alike, the collaboration will span various initiatives, including immersive events and thrilling content,” Kering Eyewear said.
