EssilorLuxottica has launched a new partnership program, EssilorLuxottica 360 (EL360), which it says will give independent optometry practices more opportunity to grow.
The program operates on a loyalty reward system, with practices able to access increased benefits based on the level of committed spend and growth.
Announcing the EssilorLuxottica program at an event in Sydney in March, the company said loyal frame and lens partner independents will get tailored services, expert guidance, and exclusive access to EssilorLuxottica’s innovative products and iconic brands.
The program will continue to be unveiled in launches across major cities in Australia and New Zealand in coming months.
This new level of partnership aims to:
• Differentiate and elevate each practice with enhanced visibility and the introduction of innovative technology. Digital windows will be available to diamond partners along with a customised calendar of activities across frames and lenses to elevate the practice and drive traffic.
• Enhance the patients’ experience with tools and services that will drive a more engaging patient journey, including Smartshopper.
• Improve practice profitability with access to special financing options for instruments and practice development funds to invest in business growth.
EssilorLuxottica said the EL360 program has two levels of partnership and “as one increases the partnership, the practice unlocks additional benefits”.
New Chapter
The EssilorLuxottica 360 program is part of an “exciting new chapter recently started with Matteo Accornero, previously General Manager Retail ANZ, extending the scope of his responsibilities to lead the EssilorLuxottica ANZ business strategy across both Professional Solutions (Wholesale) and Direct to Consumer (Retail) distribution channels”, the company said.
“Today we are in the best position ever to offer our innovative products, brands, and services to our partners to support the growth of their practices and the overall industry across Australia and New Zealand.
“ANZ is a very important region for our Professional Solutions business, and the key to supporting the market to reach its potential is to listen to our customers and offer them an excellent service, while promoting greater connectivity and collaboration,” Mr Accornero said.
An Italian Experience
Mr Accornero recently led a delegation of key independent customers to the home of EssilorLuxottica in Milan, Italy.
Starting with the MIDO trade show, the group had a packed agenda, which included a preview of the most recent eyewear collections and a private tour of EssilorLuxottica’s global distribution centre and manufacturing facilities in northeastern Italy.
