EssilorLuxottica has announced it will acquire the Supreme brand from VF Corporation for US$1.5 billion in cash.
A New York-city based skate culture brand, Supreme was established in 1994 and has expanded into a global community, with 17 retail stores in the United States, Asia and Europe, and an e-commerce platform across all regions. It runs a digital-first business.
“We see an incredible opportunity in bringing an iconic brand like Supreme into our company,” an EssilorLuxottica spokesman said.
Supreme will have its own space within our house brand portfolio…
“It perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity. With its unique brand identity, fully direct commercial approach, and customer experience—a model we will work to preserve—Supreme will have its own space within our house brand portfolio and complement our licensed portfolio as well.”
Supreme founder James Jebbia said, “In EssilorLuxottica, we have a unique partner that understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the past 30 years. This move lets us focus on the brand, our products, and our customers, while setting us up for long-term success.”
