The 2024 ODMA Awards have been announced, highlighting the highest quality, most eye-catching products that have significantly contributed to the industry’s advancement and consumer satisfaction this year.
Nominated frames and optometric products were displayed at O-Show at the Horden Pavilion in Sydney from 17–18 May, and the following fashion frame winners, among others across various categories, were announced at O-Show’s networking event.
Avanti Pride by Modstyle
Winner Under $300 Optical
Avanti Pride sunglasses blend current fashion trends with a meaningful cause: The Elton John AIDS Foundation. Vibrant coloured acetate presented in a fun heart shape symbolises inclusivity. Avanti Pride was released in February 2024 in London by Modstyle.
Contact: Modstyle (AUS) 1800 338 812
Kahiko by Maui Jim
Winner Under $300 Sunglasses
Retro-inspired Kahiko showcases Maui Jim’s vintage logo in high relief and with a playful colour palette including a unique air-brushed blue-turquoise-orange gradient inside the temple. They’re completed with ultra-light MauiPure lenses that feature exclusive PolarizedPlus2 lens technology and a signature slash at the hinge and temple tips.
Contact: Maui Jim (AUS) 1800 010 244
Nefertari by Camilla
Winner Over $300 Optical
Nefertari, created by the iconic Australian designer Camilla, pays homage to the enduring iconography of ancient Egypt. Nefertari blends opulent gold metal with glittering acetate flecks in a timeless cats eye frame. Ornate cast metal temples with laminated signature tips complete this elegant frame.
Contact: Sunshades (AUS) 02 8303 7300
Rocket Man by Cutler and Gross
Winner Over $300 Sunglasses
To create this frame, Cutler and Gross designers turned to one of the company’s archive frames first worn by Elton John. By reworking it through a modern lens, they came up with Rocketman (model 9126). The eccentric silhouette pairs a curved brow line with angular lugs and chamfering. Features of this frame, which is handmade in Italy, include horizontal oyster frontal pins, five-barrel hinges, compass star temple pins, hazard core wire, a gold foil logo inside the temple, and minimal temple tips.
Contact: Noo Eyewear (AUS) 03 9523 1991
