The global optics industry is set to converge at SILMO Paris 2024, the annual trade fair that showcases the latest innovations and future trends in eyewear and optical technology. Scheduled for 20–23 September at Paris Nord Villepinte, this year’s event is poised to be a pivotal gathering for industry professionals from around the world.
With over 900 exhibitors and 1,500 brands from 144 countries, SILMO Paris 2024 will occupy a sprawling 75,000 m² venue across Halls 6 and 7. The fair’s comprehensive offering covers all facets of the optics sector, including eyewear, lenses, machinery, point of sale layouts, optometry stores, and training.
This rapid development requires the rapid adaptation of professionals because without adequate training, AI could potentially replace traditional opticians
A highlight of this year’s event is the Futurology space, which offers visitors an immersive glimpse into the optics industry of 2035. This forward-thinking exhibit showcases technological innovations and interactive experiences across three main areas: The Shop/Workshop of Tomorrow, a Central Area for the latest innovations, and an AR/VR/XR Experimental Area.
Trends by SILMO
The Trends by SILMO Forum Exhibition will present four key trends shaping the industry: Free Colorama (bold single colour, two-colour, three-colour and multicoloured frames), Virtuous Simplicity (minimalist, streamlined frames), Classic Variations (long standing staples), and Full Sun. This comprehensive overview will provide insights into the shapes, colours, and materials driving eyewear design.
SILMO 2024 also features several prestigious events and competitions. The Optical Design Contest, overseen by renowned designer Olivier Jault, challenges students to reimagine eyewear beyond its traditional function. The SILMO d’OR awards, celebrating their 30th anniversary, will continue to recognise excellence in the industry. Additionally, the SILMO Academy symposium will explore scientific advancements in optics, offering a €10,000 grant for research in vision and optical sciences.
Evolving Landscape
The fair addresses the evolving landscape of the optics industry, including the emergence of in-shop 3D printing and the potential for connected glasses to replace smartphones in the coming years.
“From smart, AI-equipped eyeglass design to revolutionary tools for opticians, the possibilities are wide reaching,” commented Eric Lenoir, Director of the SILMO trade fairs. “Imagine eyewear that can instantly translate a language through an integrated camera or mechanisms that pre-emptively detect serious health issues such as heart attacks or Parkinson’s disease. This rapid development requires the rapid adaptation of professionals because without adequate training, AI could potentially replace traditional opticians.
“At the same time, the emergence of technologies, such as in-shop 3D printing are redefining eyewear fabrication with increased automation, thus reducing the impact on the environment. This transformation will enable opticians to focus on high added-value services, becoming genuine consultants for visual comfort and preventive healthcare, even integrating functions such as audio technology and fall prevention.”
Acknowledging Meta’s prediction that “connected glasses will replace smartphones in several years, transforming the optician’s traditional role”, he said “To remain essential players, professionals must reinvent the shop experience, re-centring the offer on customer service and innovation, while reworking the economic model in order to stay competitive in the coming decade.”
To find out more about what’s on show at SILMO, visit silmo.en.
