A new podcast – The Focused View – is paving the way for more insightful and meaningful conversations surrounding the day-to-day journey of eye care professionals in Australia, covering many aspects of their work and the industry they operate in.
Dedicated to eye care professionals, The Focused View is available across 17 podcasting platforms, including Apple Podcasts, Spotify, YouTube Podcasts, and Amazon Music.
Launched in May 2024, this new podcast has already attracted more than 500 listeners and is building a community of like-minded eye care professionals who are interested in helping each other to grow, thrive, and provide the best care for their patients.
Sharing Insights and Expertise
The Focused View was established with a clear mission: to provide a platform where eye care professionals can share their expertise, discuss current trends, and explore the future of the industry. Each episode is carefully curated to deliver valuable insights and practical advice that can help practitioners improve their services and stay ahead in a rapidly evolving field.
The Focused View is produced to serve the interests of a wide range of professionals within the eye care industry, including:
• Optometrists: Stay updated on the latest clinical practices, patient care strategies, and industry trends.
• Optical dispensers: Gain insights into product knowledge, customer service, and professional development.
• Practice managers, managing directors, and owners: Learn about effective management techniques, team building, and business growth strategies.
• Receptionists and other practice staff members: Enhance your understanding of practice operations, patient interactions, and team dynamics.
• Eye care students and trainees: Access valuable educational content and career advice from industry veterans.
• Ophthalmologists, researchers and innovators: Explore and share cutting-edge technologies and research shaping the future of eye care.
About the Podcast Show Host
Michael Nasser, the host of The Focused View, is well-positioned to guide insightful conversations with industry experts and thought leaders. The director of Opticare, a 40-year-old optical lab, he has been an optical dispenser for 14 years.
As such, Mr Nasser has a deep understanding of the eye care sector, and a passion for fostering professional growth. Moreover, his engaging interview style and ability to draw out meaningful insights from his guests have established him as a trusted voice in the field. Under his creative direction, The Focused View is already becoming a go-to resource for eye care professionals seeking to enhance their knowledge and stay at the forefront of industry developments.
Featured Episodes
The Focused View has already tackled the following topics with some of the industry’s leaders:
• Episode 1: ‘What is the focused view?’ with Michael Nasser.
• Episode 2: ‘Creating better service with better patients: transitioning to private billing in eye care practices’ with Andrew McKinnon, CEO of Optometry Australia – NSW and ACT (Part 1).
• Episode 3: ‘Creating better service with better patients: myopia control and scope expansion of optometric practice’ with Andrew McKinnon, CEO of Optometry Australia – NSW and ACT (Part 2).
• Episode 4: Elevate your practice Series: Topic 1 – ‘Identifying the point of difference in optometry practice’ with Joanne Scott-Dostine, Commercial Manager at Opticare.
• Episode 5: Elevate your practice: Topic 2 – ‘the art of mastering business review with KPIs and demographics’ with Joanne Scott-Dostine, Commercial Manager at Opticare.
• Episode 6: Elevate your practice: Topic 3 – ‘Building effective teams: combining knowledge and personalities in your optometry practice’ with Joanne Scott-Dostine, Commercial Manager at Opticare.
• Episode 7: ‘Adapting to change: empowering optical dispensers through continuing professional development’ (CPD) with April Petrusma, CEO of Optical Dispensers Australia (ODA).
• Episode 8: ‘Recall mastery: enhancing patient engagement and practice growth’ with Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360.
• Episode 9: Elevate your practice: Topic 4 – ‘Unlocking the secrets to effective employee onboarding and retention’ with Joanne Scott-Dostine, Commercial Manager at Opticare.
Coming soon is Episode 10: ‘Exploring the evolution and future of optometric media’ with Todd Tai, Managing Director of mivision.
Useful Links
The Focused View is accessible from all major podcasting platforms and on social media and you can tune in anytime, anywhere from your smartphone, laptop, or tablet. You can listen to via the following links:
• Website www.thefocusedview.com.au
• Spotify open.spotify.com/show/3llZhRw98x5GDGXSD5jez2?si=048e75bc34834d7a
• Youtube Podcasts www.youtube.com/@thefocusedview
• Apple Podcasts podcasts.apple.com/us/podcast/the-focused-view-empowering-eye-care-professionals/id1743889007
You can also follow The Focused View on social media via the following links:
• LinkedIn www.linkedin.com/showcase/the-focused-view
• Facebook www.facebook.com/thefocusedview
• Instagram www.instagram.com/thefocusedview
