Australian cricket captain Pat Cummins has collaborated with Carrera to release an optical and sun range.
The Pat Cummins Selection, launching next month, is a range of six best-selling Carrera optical frames and sunglasses redesigned and customised with an exclusive new green colour and gold signature.
Cummins joined the company as a brand ambassador last year, with Carrera describing him as a “perfect match” for its range, “blending contemporary lifestyle and sport attitude”.
“The Pat Cummins Selection provides our customers with an exclusive world-first product offering” said David Pearson, from Safilo.
“Pat collaborated with our Carrera designers in Italy to select the popular eyewear models and bring them to life with unique colours and inscriptions.”
The range includes Carrera optical frames 331, 308 and the 8061 model, which comes with a clip-on green polarised sun lens. The sunglasses offering includes the Grand Prix 2 polarised and Victory C polarised models, as well as the 303 which comes with the Ultrapolar lenses.
Carrera said it is rolling out in-store marketing materials to stores stocking the new collection.
For further information, contact Safilo: (AUS) 1800 252 016.
