In the world of premium eyewear, few brands can boast a legacy as unique and technologically advanced as Revo. Born from NASA technology in 1985, Revo has consistently pushed the boundaries of what’s possible in sunglasses, combining cutting-edge lens technology with stylish designs that appeal to adventure seekers and fashion enthusiasts alike.
The Revo story began when NASA astrophysicist and optical engineer Dr Mitch Ruda had a eureka moment. While working on a project for the space agency, Dr Ruda wondered if the coatings used to protect satellite portholes from space radiation could be applied to sunglasses to shield the human eye from harmful solar rays. This simple yet brilliant idea became the foundation of Revo’s proprietary lens technology, setting the brand apart in a competitive market.
From its inception, Revo has positioned itself as more than just another eyewear company. Its aim has been to stand out for several reasons, chief among them being a commitment to producing the best lenses on the market. Every pair of Revo sunglasses feature 100% polarised lenses, ensuring highly effective glare reduction and eye protection for wearers.
As an independent premium eyewear company, Revo has maintained the flexibility to innovate and adapt to changing consumer needs. This independence allows the brand to develop unique product lines that cater to specific market segments. For instance, in 2019, the brand brought back many of its original 1985 glass styles with an updated lightweight crystal glass lens that pays homage to its roots while incorporating modern technology. The Revo Black collection, launched in 2021, showcases the next generation of Revo lenses. These polarised photochromic lenses automatically transition from light to dark for eye comfort and protection. The collection also features three distinct design concepts: carbon fibre construction, ‘weightless’ composition, and solderless titanium frames.
Revo’s commitment to innovation hasn’t stopped there. For those requiring prescription eyewear, Revo Rx provides a 99.9% match to the plano solution, ensuring that even those with vision correction needs can experience Revo quality.
IN PURSUIT OF TECHNOLOGY
Recognising the growing demand for techintegrated eyewear, Revo recently introduced the Sonic, a Bluetooth sunglass designed for podcast listening and phone calls. This exciting new offering demonstrates Revo’s ability to blend its core strengths in lens technology with modern lifestyle needs.
But Revo’s appeal extends beyond just technology. The brand has developed a strong following among sports enthusiasts and outdoor adventurers, with its typical customer described as “a passionate adventure seeker”; men and women who demand premium, high-performance products without compromising on style. This positioning is reinforced through collaborations with notable figures in sports and exploration, including golf legend Annika Sörenstam, explorer Bear Grylls, Olympic skier Bode Miller, and astronaut Pete Conrad.
The brand’s commitment to quality and innovation has not gone unnoticed by industry experts. Revo has consistently garnered accolades, including ‘Best Golf Sun Protection 2023’ from GOLF Magazine and ‘Best Polarised Sunglasses 2023’ from Men’s Health. Its venture into ski goggles, featuring 100% photochromic lenses, has also earned recognition, winning ‘Best photochromic goggles’ from Travel and Leisure in 2023 and ‘Best goggles for adapting to variable light 2024’ from Men’s Journal.
ALWAYS PUSHING BOUNDARIES
Under the ownership of Cliff Robinson, Revo continues to evolve while staying true to its roots. The design team, led by Mr Robinson, regularly introduces new styles that balance innovation with nostalgia. Each year, a few classic ‘retro’ designs are reworked and released as limited editions, paying homage to Revo’s rich history while appealing to contemporary tastes.
Production of Revo eyewear spans across Italy, Japan, and Mauritius, employing proprietary processes to create its signature lens technology. This global approach to manufacturing allows Revo to maintain high quality standards while leveraging the unique strengths of each production location.
As Revo looks to the future, it remains committed to its core mission of producing “beautiful looking sunglasses with the best lenses on earth”. Additionally, the brand continues to explore collaborations, seeing them as a way to blend fashion and function while pushing the boundaries of what’s possible in eyewear design and expanding its reach to new audiences.
Visit: aus.revo.com or contact: (AUS) 02 9311 8500
