EssilorLuxottica recently held its annual eyecare roadshows across Australia and New Zealand, spanning 17 venues, including 11 in regional areas. The event attracted more than 600 in-person attendees, with remote participation facilitated via live-streaming to ensure every optometrist was included. The roadshow featured presentations on industry advancements, innovative technology, and patient care solutions led by EssilorLuxottica.
mivision was invited to the Sydney event.
At the EssilorLuxottica Eyecare roadshow in Sydney, optometrists were warmly welcomed by Professional Services Manager Astha Rai, who kicked off the event by emphasising the important role the company’s optometrists play in “delivering everyday excellence”.
This year’s roadshow also recognised the achievements of EssilorLuxottica’s optometrists, and aimed to unify the company’s global, local, and in-store initiatives towards delivering excellence.
Saleem Ha… spoke on the value “We are pioneers bringing heritage into the future”, discussing his involvement in the launch of remote optometry, and the role of emerging technologies in enhancing patient outcomes
Eyecare Values Ambassadors
In 2024, EssilorLuxottica unveiled new company values, with each state appointing Eyecare Values Ambassadors. At the roadshow, ambassadors shared how they bring these values to life in practice. Helen Yin, from OPSM George Street, spoke about the value “We are one thanks to many”, highlighting the importance of inclusive communication and teamwork to ensure consistent patient care. Saleem Ha, store manager optometrist at OPSM St Ives, spoke on the value “We are pioneers bringing heritage into the future”, discussing his involvement in the launch of remote optometry, and the role of emerging technologies in enhancing patient outcomes.
Anneline Siew from Langley Eyecare Canberra, discussed the value “We are agile, making the complex simple”, and Yona Kang from OPSM Chatswood, spoke about the value “We care close to all, no matter how far”. Both highlighted the pivotal role optometrists play in the primary care of patients and the importance of meticulous attention to detail when addressing patient concerns. Daniel Wong, from OPSM Castle Towers, shared his dedication to advancing myopia care through the value “We are passionate, turning inspiration into impact”.
Recognising Industry
Acknowledging the support from industry sponsors of the EssilorLuxottica Eyecare Roadshow, attendees heard from industry leaders at Cooper Vision, Alcon, Johnson and Johnson, and CSL Seqirus. Their presentations covered current insights from their respective companies and updates on their ongoing partnership with EssilorLuxottica.
optometrists actively exchanged ideas and shared their approaches to building and maintaining a strong professional presence in their communities
Enhancing Professional Presence
Astha Rai led an insightful session on how optometrists can elevate their professional profile. Collaborative care with allied health professionals was encouraged and optometrists actively exchanged ideas and shared their approaches to building and maintaining a strong professional presence in their communities.
Mark Koszek, optometrist and keynote speaker from the newly acquired EyeQ group, shared valuable insights from his 28 years in the optometry industry. He encouraged optometrists to offer unique services that set their practices apart, such as paediatric optometry and advanced contact lens fittings. Mr Koszek also highlighted the critical role of ancillary testing, presenting case studies that demonstrated the benefits for patients. He urged professionals to educate patients and offer personalised vision solutions by considering lifestyle factors like hobbies, computer use and sun exposure.
Concluding his talk and the roadshow on a thought-provoking note, Mr Koszek proposed that the primary role of optometrists is to “inspire our patients to take ownership of their eye health and place value on eye care”.
