The Optical Distributors and Manufacturers Association of Australia (ODMA) has confirmed the return of ODMAFair to Sydney.
The event, which supports the eye care and eyewear industry, will be held at the International Convention Centre (ICC) in Sydney’s Darling Harbour precinct from 27–29 June. Showcasing the latest eyewear, equipment, lenses and optical related offerings, including buying groups and business services, ODMAFair has been timed to coincide with the end of financial year, providing opportunities to make purchases within the current or following financial year.
ODMA CEO, Amanda Trotman said “ODMAFair in 2025 will allow us to expand on the O-Show offering that has been so popular in recent years. At O-Show, we must limit exhibitors to no more than four booth spaces and whilst we love the format and boutique feel, it will be great to enable those wanting more space to expand their presence and to allow for a broader range of exhibitors to be invited to participate.”
ODMA has plans to expand on previous tradeshows with more presentations on topics to help drive practice growth, delivered by experts in both optometry and business.
“We feel this approach to presentation content, which complements and runs in harmony with a major products and services trade fair, will set this event apart, especially given there is already a broad range of CPD focused events on offer for optometry professionals, whether that be live local events or virtual,” Ms Trotman commented.
NEW FLOORPLAN
Ms Trotman has announced a new trade fair floorplan, that incorporates dispersed catering, a central Knowledge Centre with headphones, and a mix of large supplier spaces and custom booths.
“There will be multiple Frames Central areas… and catering areas with comfortable places to grab a cuppa and chat… This is to add interest all around the floor and encourage people to mingle and to transfer that wonderful relaxed and friendly vibe that we achieved at O-Show in this larger ODMAFair event,” Ms Trotman said.
She said significant time had been invested in designing the floorplan to ensure exhibitors are able to maximise their involvement.
“This makes for a strong event (which) in turn encourages supplier commitment to support future events, events that the industry appreciates and benefits from and which cannot happen without the substantial investment suppliers make to be able to effectively present their offerings,” she said.
To find out more, email Trudi: [email protected].
