AM Eyewear has introduced a stunning new collection of eyewear at an exclusive event for media at its showroom in William Street, East Sydney.
Inspired by the sun-drenched coastal beauty and vibrant lifestyle of Sitges, Spain, where founder and head creative Simon Ponnusamy likes to holiday, the spring/summer collection captures the essence of the 1970s, blending the laid-back Mediterranean spirit with a contemporary flair. The result is a sophisticated range of sunglasses that embodies the effortless glamour of a never-ending summer by the sea.
It felt only natural to design a collection that pays homage to such a special place – and I actually designed part of it there
“As someone who has spent so much time in Sitges, I’ve always been inspired by its unique energy, charm, and incredible history,” said Mr Ponnusamy. “It felt only natural to design a collection that pays homage to such a special place – and I actually designed part of it there. This collection captures the spirit of the town and its timeless and effortless elegance, blending that inspiration with our signature AM Eyewear style.”
The new shapes celebrate the boldness of the 70s, with larger frames that make a statement, alongside more classic designs that maintain AM Eyewear’s dedication to impeccable craftsmanship and functionality. The SS25 collection brings nine new sunglass styles to life, featuring a palette inspired by sunlit days and balmy nights. Colours like honey, marzipan, amber, and maple reflect the warmth of a Mediterranean summer, while beloved AM Eyewear tones such as khaki, mushroom, lellow, and classic tortoise shells return, ensuring there’s a style for every taste.
Now in its 21st year, sustainability remains a priority for AM Eyewear. Each frame is handcrafted from bio-based Italian acetate and fitted with bio-based Carl ZEISS lenses, combining sensational style with impressive optical protection, while looking after the planet.
Visit: ameyewear.com
