Aikō Eyewear by Optique Line blends global aesthetics with cutting-edge craftsmanship. Launching its second collection in January 2025, this sophisticated brand is making waves within independent optometry with its unique approach to design and marketing.
Founded by John Nicola, the Director of Optique Line, Aikō Eyewear represents a fusion of tradition and modernity in eyewear design. With decades of experience in the optical industry, he and his team have brought a wealth of knowledge and expertise to the new venture, and it shows.
“Aikō Eyewear is more than just a brand; it’s a vision of what eyewear can be in the digital era,” Mr Nicola explained. “We’ve combined global influences with Australian design sensibilities to create something truly special.”
At the heart of Aikō’s design philosophy is Wing Chui, the brand’s lead designer. Originally from Hong Kong, Ms Chui moved to Australia in 2023 at the invitation of Optique Line, bringing with her a passion for blending traditional and contemporary elements. Her experience designing Optique Line’s Convertibles Eyewear collections, as well as her background in industrial design and keen interest in fashion trends, have been instrumental in shaping Aikō’s unique aesthetic.
“Our goal is to create eyewear that is both timeless and innovative,” Ms Chui said. “We draw inspiration from a fusion of global cultures, architectural grace, and contemporary fashion trends. This allows us to craft frames that are not only stylish but also functional and enduring.”
Aikō’s signature style is characterised by a blend of Nordic minimalism, Japanese precision, and Australian boldness. The frames feature clean lines, vibrant colours, and high-quality materials, embodying a perfect fusion of tradition and modernity. This unique approach sets Aikō apart in a crowded market, offering eye care professionals a fresh and exciting option for their discerning clients.
We draw inspiration from a fusion of global cultures, architectural grace, and contemporary fashion trends
A Commitment to Quality
The brand’s commitment to quality is evident in its production process. Aikō frames are meticulously crafted in state-of-the-art facilities in China, using advanced technology and skilled craftsmanship. The use of lightweight titanium and high-quality acetate, combined with innovative manufacturing techniques, ensures that each frame meets the brand’s high standards of durability, comfort, and refined aesthetics.
A Compelling Opportunity
For independent optometrists, Aikō Eyewear presents a compelling opportunity. The brand’s bespoke campaign, ‘Redefine Your View’, photographed by renowned Australian fashion photographer Tracey Lee Hayes, provides ready-to-go marketing assets that can help practices stand out in a competitive market.
“We understand the challenges faced by independent optometrists,” Mr Nicola noted. “That’s why we’ve designed Aikō to offer a high return on investment. Our marketing campaign and in-house design expertise provide optometrists with the tools they need to attract and retain style-conscious clients.”
Aikō’s target demographic includes Millennials and younger Gen Xers – style-savvy professionals looking to express their personality through elegant eyewear that seamlessly transitions from the boardroom to a night out. The brand’s subtle yet creative designs offer an exciting alternative to mainstream eyewear, appealing to those who appreciate superior craftsmanship and innovative design.
As she launches her second collection for Aikō, Ms Chui said the brand is committed to staying ahead of eyewear trends. “Already we are exploring new materials and technologies to push the boundaries of design while maintaining our commitment to quality and cultural richness,” she said.
“We’re seeing a trend towards vibrant colours and eclectic styles in eyewear… Inspired by Memphis design and seen across runways, reports from WGSN (a global consumer trend forecaster), and interior decoration trends, colour is making a strong comeback. Our latest collection features sophisticated, earthy hues that reflect a Nordic influence – fun yet wearable, striking the perfect balance between boldness and subtlety.”
Sustainability is also a key focus for Aikō. The brand’s emphasis on high-quality construction and materials not only ensures durability but also aligns with growing consumer demand for environmentally conscious products.
With a highly desirable product, backed by comprehensive marketing support, independent optometrists now have a new opportunity to redefine their clients’ view of eyewear
Expanding Options
Since its launch in early 2024, Aikō Eyewear has quickly gained a following and Mr Nicola is confident that market support will continue to grow.
“Wing Chui’s latest creations for Aikō include even more bold new designs with the addition of acetate frames and the use of Japanese titanium.
“We’re thrilled to equip practices with this comprehensive collection of designer eyewear that they can take to the market at an aggressive price point.
“With a highly desirable product, backed by comprehensive marketing support, independent optometrists now have a new opportunity to redefine their clients’ view of eyewear.”
Contact: Optique Line (AUS) 1800 649 527 or visit: optiqueline.com.au.
