1001 Optometry’s Professional Development Manager, Dr Margaret Lam, has appeared on Channel 9’s Today Show, to spread the message about the importance of regular eye examinations.
The appearance, on World Optometry Day 2025, complements a new outdoor campaign, launched by 1001 Optometrists to raise awareness of the need for regular eye examinations.
The outdoor campaign, which runs until the end of April, features optical illusions on striking billboards, created by artificial intelligence (AI) artist Prospex Park.
During the Today Show segment, Dr Margaret Lam conducted a live eye examination on presenters Karl Stefanovic and Sarah Abo. The segment showcased the NIDEK DUO2 optical coherence tomographer (OCT), an advanced imaging system that provides optometrists with rapid, high-quality retinal and optic nerve imaging, to help detect and monitor eye conditions. With deep-learning-powered B-scan denoising and RetinaMap technology, it delivers enhanced clarity and diagnostic efficiency while minimising patient movement artifacts. Distributed by ParagonCare DFV, the system also features a built-in 12-megapixel fundus camera, enabling detailed imaging for improved clinical decision-making.
“Early and accurate detection of retinal and optic nerve conditions is essential in modern optometry,” said Marnie Bateman, General Manager of Non-Acute Sales at ParagonCare, DFV. “The NIDEK DUO2 OCT is an important tool that helps optometrists provide high-quality patient care through advanced imaging capabilities. We are thrilled to see this technology showcased on a national platform.”
Catch the segment on Channel 9’s Today Show here.
