Neuroscience tells us how the visual system collects information with the eyes and transfers it to the brain for interpretation; every brain is different, as is every visual experience. In this video Dr Alexandra Siptachin, a neuroscientist and Rodenstock’s International Product and Project Manager, explains how Rodenstock has applied knowledge of the visual system to adapt lens design using B.I.G. Exact. The outcome is improved visual performance for every individual.
