Marcolin and GUESS have announce the early renewal of their exclusive licensing agreement for the design, production and worldwide distribution of GUESS and Marciano sunglasses and eyeglasses.
The partnership, already lasting until 2030, has been further extended until 2040.
For more than 30 years, GUESS has represented the pillar brand in the premium segment for Marcolin, with a wide range of eyewear that embodies the core values of the brand, with timeless and stylish designs.
Fabrizio Curci, Marcolin CEO & General Manager, commented: “We are truly excited about this early renewal agreement, as it reaffirms the strength and significance of our collaboration with GUESS, one of our pillar brands and a globally renowned lifestyle icon,” Marcolin CEO and General Manager Fabrizio Curci said.
“Renewing ahead of schedule is a strong vote of confidence in the work we are doing, and we take great pride and commitment in continuing this journey together with the GUESS family.”
We are truly excited about this early renewal agreement, as it reaffirms the strength and significance of our collaboration with GUESS
GUESS co-Founder and Chief Executive Officer Paul Marciano said the licensing extension will position the companies for a collaboration of almost half a century.
“This is truly a testament to the commitment and enormous trust we have in their partnership. I am excited about the successful future we will have together.”
adidas Licensing Extension
Meantime, Marcolin and adidas have announced the extension of their global eyewear licensing agreement for both the adidas Sport and adidas Originals labels through 2032.
The partnership began in 2020. In a news release, the companies emphasised their shared commitment to “innovation, sustainability, and product excellence — values that will continue to be fundamental” to the next stage of the partnership.
