Having debuted in 2002, Maui Jim’s Ho’okipa has returned, and it’s been reimagined. Ho’okipa Ultra is designed to dominate the modern outdoors.
Featuring Maui Jim’s brand-new Ultra lens – ultra-light, ultra-strong, powered by PolarizedPlus2 technology – this collection delivers sharper detail, deeper colour, and extraordinary clarity.
The campaign is driven by a clear message: in a world of filters and simulations, the future isn’t virtual – it’s Ultra real!
Contact: Maui Jim (AUS) 1800 010 244
