The Optical Distributors and Manufacturers Association (ODMA) is asking eye health professionals to participate in an online survey, as it formulates a research report on the state of the local industry.
ODMA CEO Amanda Trotman said the survey was designed to gain insights into independent practices – to formulate a research report for suppliers so they can best plan and support independents.
She said survey insights would also be shared with practices and would be complemented by consumer research.
“We’re inviting independent practice owners and managers to participate in an important, targeted survey that digs into how you operate, make decisions, and plan for the future.
“Your responses will fuel a vital benchmarking study – one that will deliver real-world metrics on performance and insights into what truly drives buying behaviour across key equipment and product categories, enabling suppliers to best support you now and into the future.”
Data collected will remain anonymous, ODMA said.
To encourage participation in the survey, ODMA is offering the opportunity to win a pair of Porsche Design P8928 Turbonite limited edition sunglasses, valued at AU$970, donated by De Rigo.
